Immigrants' Food Traditions Research Paper Example | Topics and Well Written Essays - 750 words

Immigrants' Food Traditions - Research Paper Example As we walk across a supermarket in America we realize the impact of immigrants’ food in the United States. The citizens of the USA have easily adjusted to Mexican food habits. This has increased the availability of a wide range of cuisines in American food today. Food represents the culture of a country. Mexican cuisines are basically simple they are easy to cook. As it is cheap and tasty Mexican food is widely accepted by Americans. When Americans refer to Mexican cuisine they usually talk about â€Å"Tex-Mex cooking, an extremely popular cuisine that spans the long border between the United States and Mexico. The food of the south western US state of New Mexico and the dishes of many of the Native American peoples of the southwestern US, employ similar dish names to many Tex – Mex and some Mexican dishes, but use different flavorings and cooking techniques† (Essman para 1). Tex-Max foods are made spicy with the use of chilies, pepper, garlic, onion and other sp ices. â€Å"Beans are a primary starch, along with the flatbread, wheat or corn based, known as tortillas. The corn chip, the tortilla chip, and the piquant tomato dip known as salsa are all Tex-Max inventions, better known in bars and casual restaurants in Minneapolis, Seattle, or Chicago than they are in Mexico City or Guadalajara. Some other typical Tex-Mex favorites include† (Essman para 5). ... It became widely popular among youngsters in 1970s. â€Å"The original Tex-Mex hybrid began with a mixture of European Spanish and the Native-American cook ways of the region. When a number of families from the Canary Islands migrated to San Antonio in 1731, they brought a taste for Spanish and North African spices like cumin and cilantro that would differ from those that would become popular in metropolitan Mexico. Some theorists believe that Tex-Mex chili is a descendant of the Moroccan stews that are still today slow-cooked in the distinctive tangine clay oven† (Essman para 3). â€Å"Tex-Mex describes a great American food tradition† (Essman para 1). Tex-Max food varieties are very popular, and they are easily available in United States. It could be described as a typical food which is dominant and ethnic in its quality. It has been integrated with the mainstream eating delicacies of America. Americans have introduced some new cooking styles in the traditional Mexica n food. â€Å"American variants of Mexican cooking also add prodigious quantities of cheese, either shredded or melted, to nearly every dish, a practice rare in Mexico itself. The same heavy hand applies to the American use of sauces of all kinds. North of the border portions are larger, plates crammed with dishes that tend to run one into the other. In Mexico, the soft corn tortilla performs the function that bread on the table performs in the United States; it is a side starch. In the United States, tortillas, often fried up to a state of crispiness, become an ingredient in nearly every dish† (Essman para 3). Some Mexican dishes are served in a different style in the United States. Dishes like â€Å"enchiladas, tacos, and tamales are cooked and served differently† (Essman para 2). Mexican food has

Internet applications for marketing Essay Example | Topics and Well Written Essays - 2000 words

Internet applications for marketing - Essay Example The results were predicted and not challenged which is the hallmark of a proper and standard research paper. This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales. The authors have tried to impress that new media like vividness and interactivity can fetch better response than traditional media. In other words, new media produces realism. They have also explored the possibility of advertisements on the website to attract users. Consumer good companies have not been keen to adopt animation and sound because it causes distraction from the actual products or message on the website. Thus this article has tried to explore how varying levels of realism affects attitudes, behavioural intentions and the level of consistency between these attitudes and intentions. The article compares the impact of direct and ind irect experience and studied the impact of realism in marketing. They have studied the impact of telepresence, vividness and interactivity on several versions of four different websites. It is difficult to generalize the attitudes and reactions of consumers as there are so many variables involved. Vividness has been found to generate stronger attitudes towards the site but it does not necessarily means higher sales. Thus the article has tried to identify and analyze factors that influence online consumer behavior. The article cites theory from other articles that were written as many as twenty years before the article under review. Consumer behavior changes to a large extent in 20 years and so would the principles of marketing. The article has studied the impact of direct and indirect experience where direct experience