Motivation Case Study

I found both case studies to be very interesting. In the Two Men and a Lot of Trucks case study, I could identify the expectancy theory and Maslow’s needs hierarchy theory. The text states that Mary Ellen quit her well-paying job with benefits to grow her business. What started as a part-time gig working from her dining room table quickly became a successful franchise operation. Mary Ellen’s hard work and dedication paid off as there are currently 152 franchise locations.Maslow’s needs hierarchy theory can also been found in this case study through Mary Ellen’s devotion to providing superior customer service and using her prior work experience. Mary Ellen was able to create high-performing teams by establishing Stick Men University. Offering this level of training has effectively helped Two Men grow. As Sheets says, â€Å"I want them to be successful as fast as they can. † (Jones, 2007) In the Siemen’s case study I could identify both the exp ectancy theory and the job enrichment theory. The study stated that Kleinfeld wanted employees to work more flexible hours and on weekends.With everyone’s job on the line, Kleinfeld put in the extra effort to motivate workers. He made himself available around the clock and it paid off. Even though Kleinfeld relies on the support of the management board he seems to have the freedom to do his job his way. He has held 10 positions within Siemens which has allowed him â€Å"to explore every corner of the far-flung Siemens empire. † I believe that Kleinfeld used the participative approach to creating high-performing teams within Siemens as he was involved with most aspects of this company’s growth. (Jones, 2007)

Writing A Paper Takes Patience and Time

A good piece of writing job is never easy to do. Writing is not as simple as it looks. There are too many things to think about even before a person would start writing. The first task of a writer is to think of a subject or topic that he or she is interested in writing about. He or she would then have to do researches to know if there will be sources to back up the paper. Next, the writer should make an outline to make his or her ideas organized, which would help the the whole paper to make sense. After making an outline, the writer can start with the writing process and make a first draft. Everyone should remember that they should never be satisfied with just a first draft because there are still many things to do after writing this draft. Usually, papers take too long to be written because writers tend to spend too much time thinking and deciding what topic to write about. However, once the writer knows what to write about, everything is expected to go smoothly. A lot of time and effort goes into researching about the chosen subject. At times, problems would be encountered when the writer finds out that there are only few sources that he or she can use. Researching requires a person to go to the library, conduct surveys, or search the Internet. All of these things take up time, which is why writers should allot enough time to write their papers. Or else, if unavoidable circumstances arise, it might be too late to do anything. Making an outline will make one's ideas flow continuously without awkward transitions from one topic to the next. A good writer also knows that to be able to produce a sensible paper, he or she has to follow a schedule because this would lessen the chances of cramming. A paper will always look as if it is rushed so having a schedule is better than to receive a failing mark. Before even beginning to write the first draft, writers should think of their audience. This is the people they intend to talk to through their work. Writers should know how knowledgeable their audience are about the topic being talked about so that no one will get confused and effort would not be wasted. Knowing who the audience will be also contributes to the ease of writing because the writer will know how extensive he or she needs to get on the paper to be able to communicate with the audience. Writers should readily accept that first drafts really do have mistakes. This is why they are called drafts. Not all writers can perfect a writing job the firs time around because it is hard to concentrate on thinking what to write and think about the grammatical structure of the whole paper at the same time. Drafts are meant to have mistakes and writers should always remember to make room for improvement. Writing takes time because writers should make sure that what they are writing about makes sense. They should be able to write sensibly and continuously without gearing off the topic or focusing on one aspect of the paper that other topics are being left out. After making a draft, writers should revise their papers and have them proofread by someone who has knowledge on the subject or someone who has the authority to do so. Revising will correct mistakes and make sure that the whole paper is complete in terms of ideas. Allowing somebody else to read the paper would help produce an unbiased opinion about the areas of the paper that need improvement. Revising would take time because checking for mistakes can take into two forms: one is for grammatical mistakes, and two is for the content errors. One cannot check for both at the same time. After having the first draft revised and proofread, the writer should follow the suggestions and comments by the other person and apply the corrected mistakes on the next paper. This process is repeated until the time comes when both the writer and the editor are satisfied with the work. Aside from these things, writing does take time because of the writers. It is known that writers cannot force themselves to write whenever they do not have the proper inspiration to do so. There are those who can write only at a certain time of the day. There are those who has to have a something before or during writing that without it, they will not be able to function. This is because writers need to be in the right state of mind and at the right moment to be able to come up with a good paper. This is opposed to other types of work where people can start and end their jobs at designated times. Writing does take a lot of patience and time but this is only because writers want to make sure that they bring out the best piece of writing to their audience. It does take a while and writers need to go through several processes but these efforts would pay off when they see the results of their work.

Burger King Incorporation

This is the second leading fast food chain in United States; it mainly concentrates on the use of restaurants of which the company has franchises more than 10400 restaurants that are all over in about 71 countries worldwide (Glenn, 1995, p C2). This was established the two Miami entrepreneurs back in the 1954 and later sold it to the Pillsbury in the year 1967. Today, its head offices are situated at Miami, Florida.By the year 2008, the company had around 41,000 people as their employees. With the demographic forces, the company has extended its wings to many countries that all over the world.With this, they have managed to serve over 15. 7 million customers, of which have ended up submitting them to some of the forces (Louise, 1996, pg 14). This is because, different people tend to perceive thing differently and thus, they have been forced to come up with ways in which they can satisfy all the clients in the company. This mainly concerns with the type of materials that they use to c ome up with their product, and the way they label the product to attract the market at a given locality.As regard to the many franchises within the company, the franchisee began to collide with each other. This led to the deterioration of their relationship which in the long run resulted to the falling sales within the company. This was the major economic force that the company faced in the year 2001 till they were forced to sell the company to group of investors in late 2002. The company faces competition forces mainly from McDonalds Corporation who is their principal competitor in the market (Brymer, 2000, pg 22).This company has managed to outdo the Burger King because of their ability to be able to serve around 15 million customer daily, this has also been as the regard to the fact that the company has more restaurant outlet compared to that of the Burger King, while Burger have 10,400 restaurants worldwide, the McDonalds Corporation has 31,000 restaurant worldwide. This has giv en them the advantage to reach to more client than the Burger King. Reference Brymer, R. A. & Hashimoto, K. (2000) Hospitality & Tourism: An Introduction to the Industry pp 20-24 United States: Kendall/Hunt Publishing Compan

Cross-cultural gender differences in the UK and Japan business Essay

Cross-cultural gender differences in the UK and Japan business - Essay Example Assessment of cross-cultural gender differences in business environment is extremely important due to a number of practical reasons. Apparently, the ways organizations value their employees determine a number of key business parameters, i.e.: organizational behavior and environment, communication, leadership, yet business performance. According to Hall culture serves a â€Å"silent language† which the parties need in addition to the language they are speaking in order to find a common ground for communication and mutual understanding. Business culture apparently serves a kind of â€Å"social glue† that binds people and provides them a clear identity as a community. Naturally, culture may also serve â€Å"social dissolvent† giving people a sense that they are different and belong to brand different communities. Cross-cultural gender differences bring the fundamental diversities into the business environment. According to Hofstede cultural dimensions, masculinity vs. femininity are the key factors that describe organizational culture in different states. In terms of gender differences Japan and the UK represent almost different poles. While Japan is the world’s most masculine society, the UK is masculine-feminine society. However, both countries are characterized as the societies with the growing role of women in business. The roles of women in business in Japan and the UK depend on anthropological issues significantly. While women in Japan have always been considered as mothers and housewives their counterparts in the UK have traditionally occupied the offices in business and governance. The cross-cultural gender differences reflect in the business practices of both states. ... Apparently, the ways organizations value their employees determine a number of key business parameters, i.e.: organizational behavior and environment, communication, leadership, yet business performance. According to Hall (1959) culture serves a "silent language" which the parties need in addition to the language they are speaking in order to find a common ground for communication and mutual understanding. Business culture apparently serves a kind of "social glue" that binds people and provides them a clear identity as a community. Naturally, culture may also serve "social dissolvent" giving people a sense that they are different and belong to brand different communities. In this survey I will evaluate cross-cultural gender differences in businesses in Japan and the United Kingdom, assess the impact of these differences on business practices and organizational effectiveness as well as evaluate the case studies of Japanese Toyota Corp. and the UK British Airways. Cross-cultural gender differences in the UK and Japan Nowadays there are at least several globally-recognized and influential frameworks of cultural differences assessment. Most of these frameworks have been designed specifically for business environment and include gender aspects (Inkeles and Levinson, 1969; McGregor, 1957; Hofstede, 1980; 1997; 2001). Among the models of cross-cultural gender differences Hofstede's framework seems to be most influential. Geert Hofstede was a Dutch organizational scientist employed by IBM in 1960s. Hofstede (1980) who was able to monitor organizational differences in cross-cultural perspectives assumed that there might be universal and culture-related variables that contribute to these differences. During 1968-1972 Hofstede analyzed the cases of 116.000 IBM

AnalyticalResponse1 Essay Example | Topics and Well Written Essays - 1250 words

AnalyticalResponse1 - Essay Example She is bored to death in her sisters house. When she finds work in a shoe factory, this too turns out to be drudgery. She does have enough money to buy some decent clothes as she has to pay four dollars a week as rent to her sister. Carrie begins to hate her co-workers and tries to get out of the boredom by spending most of her free time watching people as they pass on the street outside her sisters house. Carrie loses her job after an illness. It looks like she has to forget her big dreams of becoming rich and famous and return home. However she meets, George Drouet, a successful salesman, who she had earlier met in a train, by chance, a second time. Carrie leaves her sisters house and lives with George. In the meantime Carrie meets George Hurstwood, a friend of Drouet and a wealthy manager of a Chicago tavern. After a string of misunderstandings and errors in moral judgments, Carrie and Hurstwood move on to bigger and better lives in the big city of New York. Capitalism in America brought one of the biggest changes to American culture and that was the trend of â€Å"conspicuous consumption". Carrie in the novel represents consumerism and the American middle class. Carrie is shown as being "ambitious to gain in material things." (Dreiser,1900) And her personality reflects the American middle class growing desire for material things. Carrie wants to accumulate material things because she desires a higher status in society and she is aware that this will undoubtedly ensure her a higher status. Dreiser emphasizes this fact by giving us specific details about everything Carrie owns. Carrie has an imitation alligator-skin bag. She cannot afford a real alligator skin bag but still has an imitation one as she wants the status that goes with conspicuous consumption. As one reads the novel one can see the transition in Carries character while trying to adjust to the fast life of a big city. She suffers from what

Management of Human ReSOURCES class discussion wk7 Coursework

Management of Human ReSOURCES class discussion wk7 - Coursework Example e job and there are many other applicants with similar qualifications, then the next screening stage should determine if they can be engaged employees in the company because they believe in and practice the organization’s core values and principles that shape its culture. A great example is Southwest Airlines that hires people who are fun-loving and can be team players. It is not focusing on the employee-job fit alone, but on the employee-organization fit. I believe that the elements of the employee selection process that are absolutely essential are determining valid and reliable assessment techniques because they must be able to measure the right predictors for the company. These predictors refer to skill, knowledge, ability, personality, and behavioral styles (including communication style) that are important for the organization and the job opening. For instance, the personality traits of being gregarious and exuberant are more important for a real estate broker than a computer engineer. HR must be able to use the proper assessment techniques that will predict the candidate’s employee-job fit and employee-organization fit. I think the methods of job applicant assessment that are most useful and/or provide reliable results depend on the job. I believe that, for entry-level jobs, work simulations would be useful in determining if the applicant can truly perform the job. An example is letting a call center job applicant take a mock customer call to determine if she can handle calls politely and effectively. Assessment centers are more appropriate for managerial and higher-level positions because they can observe and check the applicant’s actual knowledge, skills, and attitudes in different situations. Interviews are important for any position, nevertheless, because they can show how the candidates communicate and how they respond to different cases and

Working with Federal Reserves Publications Essay

Working with Federal Reserves Publications - Essay Example In the past Central Bankers have traditionally been close-mouthed and the Federal Reserve was often reluctant to state publicly what its current policy directive is; what its idea about future monetary policy actions including its predictions in relation to general economic conditions or interest rates (Ehrmann et al 2007). Hence periodic or regular publications may provide some detailed analysis of monetary policies for the preceding moths or years but does not divulge any information details regarding current of future polices. The conventional or common practice of the Federal Reserve in keeping quiet about present and future monetary policies have change recently becoming more transparent such that after meetings the Federal Open Market Committee (FOMC) publicly relates monetary policy decisions and central bank forecasts, which also includes justifications for any changes that were or are made (Ehrmann et al 2007). The justifications include considerations taken that resulted to the decision over the changes done on the said monetary policies. The trend of the economy and financial markets generally rely on the monetary policy standpoint and balance-of-risks appraisal of the Federal Reserves or Central Bank’s public statements in connection to inflation and other forms of economic circumstances. The transparency adopted by the Federal reserve lessens market uncertainty with respect to any future monetary policy. However, the Federal Reserve has an option to change its perception and views after making a public announcement regarding its policies. But even with the data or information made available on prior and future monetary policies, a precise determination of the effects of such policies on the general economy and its financial markets can be hard to identify mainly due to other economic factors that can change overtime. 2. Explain the Federal Reserve’s current view about inflation Inflation usually occurs when there is an excess demand, when prices rise when total spending made by consumers, business firms and the government go beyond the value of the total amount produced within a given economy (Roberts 2006). In relation to this, changes in monetary policies as well as fiscal policies contribute greatly to the level of demand which is affected by government purchases, total consumption and investments made (Roberts 2006). However, this has no actual connection to the price level that is similar to the actual price of a single commodity; especially if all other changeable factors are constant like income (wages) and the prices of other goods. The collective price level normally indicates that all other prices are shifting as well. Therefore, incomes usually rise and fall with the level of prices because income is obtained from the price and quantity of goods sold (Roberts 2006). Issues regarding shifts or changes in the economy are quite complicated sine in real terms output in answer to demand cannot increase bey ond the full level of employment which triggers an increase in spending that can merely be attained at higher prices. This can be illustrated in the Philips curve where total demand can be slimmed down or increased in tandem with supply in order to attain full employment output with supply in order to attain full employment output with stable prices. Reality wise, demand is affected by difference in government spending and taxation (fiscal policy) or by the variation s in monetary factors that affects business investment spending. As a whole, it is difficult for the Federal Reser

International finance Research Paper Example | Topics and Well Written Essays - 1750 words

International finance - Research Paper Example Engaging in International trade is important for the economies of the two or more countries involved; because there is an exchange of foreign currencies, creation of jobs and enhancement of revenues through taxation of the business profits. For multi-national organizations to survive in this import and export trade, they have to employ financial tools in their assessments, and this includes financial agreements and use of security exchanges. A product of trade in international finance varies depending on locations, legal requirements of operating in such destinations and transaction requirements. This paper seeks to assess the impact of selling beverages from United States of America into the Kenyan market. Abinam Inc. has been in the beverage industry for over 20 years, and recently decided to expand its operations in Africa, and specifically East Africa. To start its operations, the company identified Kenya as a convenient starting point because of its economic dominance in East Af rica, and the high quality its infrastructure, which includes roads and telecommunications. The Kenyan political structure advocates for liberalization and a free market economy and all this are conducive for our operations. Kenya is a lucrative destination of the beverage industry because of the financial capabilities of its citizens and their thirst for new ideas and products. In analyzing the practicality of beverage sale in Kenya, this paper seeks to identify the different methods of International Business that Abinam Inc. will employ in the Kenyan market. It will assess Kenyan balance of current account in the last ten years to determine whether the planned beverage product is an export of the country. This paper will analyze Kenyan main exports and thereafter use them to predict the profitability rate of the beverage products. In achieving this, this paper will scrutinize the import data of Kenya for the last ten years and thereafter make a conclusion regarding the beverage pr oducts. This paper will review the import control mechanisms of the Kenyan State in order to assess the possibility of Abinam Inc. in conducting trade in the and its effects in its operations. In analyzing these mechanisms, this paper will identify specific controls set by the Kenyan government, giving an explanation of its intended objectives and thereafter its effect in the operations of beverage sale of Abinam Inc. This paper will review the changes in the various currencies of the two states, i.e. American Dollar and the Kenyan Shilling. This will help in analyzing the type of currencies to use, since changes in currencies can affect the profitability of a business organization. In understanding the foreign exchange rates of the two currencies, Abinam Inc. will be able to develop currency features which will minimize risks associated with fluctuations in foreign exchange rate. This paper has a conclusion, which highlights the process of registering a business organization in Ken ya. Kenyan economy is agriculturally based and it imports most of its products from Europe and Asia, because of this, most of its international trade is skewed in favor of the industrialized states. In the last ten years, the Kenyan current account has seen a deficit (Goswami and Matoo, 2012). A current account is the balance between values of the country’s imports compared to the revenues generated from its exports. The current

PORTFOLIO THEORY Essay Example | Topics and Well Written Essays - 2000 words

PORTFOLIO THEORY - Essay Example One of the important implications of the efficient market hypothesis is that portfolio selection does not make for superior investment results; rather, the achievement of high returns is more properly related to the additional risk than to superior stock-selection ability. Although many fundamental and technical analysts would want to take issue with this claim, still many theoreticians believe that this is correct and would be able to cite empirical research findings to support their views. When considering risk, one would want to consider different scenarios about the future and assign probabilities to each one. Normally, companies would thrive when the economy is booming. But there are exceptions. For example, some investments would fare badly during during recessions , and others would thrive under such conditions (such as gold production). It is a good idea, therefore to give weights to alternative possible scenarios and to arrive at a single figure called the Expected Value. Risk for any stock or security is measured by the standard deviation around a given expected value. Where there is wide dispersion of possible outcomes, the standard deviation would be larger, implying more risks. It is common knowledge that the greater the variability of returns, the less certain the actual outcomes would be; so one would prefer less dispersion and variability in the returns for a particular stock. The single figure called the standard deviation provides a clue as to the risk of a particular stock, and stocks could therefore be compared on the basis of its size. For two-asset portfolio of a stock (or projects, as deal with in the attached case), one tries to obtain, firstly the weighted average of the expected returns, and, secondly, the portfolio standard deviation. The two stocks that are combined will interact in such a way that the risk of the two-asset

Ethical Concerns with Research As Member of the Institutional Review Essay

Ethical Concerns with Research As Member of the Institutional Review Board - Human Subjects Committee - Essay Example This is essential as it enables them to make an informed consent about their participation. The element of collaboration which leads to accountability comes into play since a stakeholders meeting has to be organized for a briefing. In this case, since it was aerial spraying of toxic substances over the city, schools and neighborhoods, it means that the locals were not informed whatsoever about the intention of the study, its importance/benefits and risks involved. This also means that the element of honesty was not applied which translates to subjective analysis. Ethics in research further advocates for non-biasness, integrity and openness. In this case, this is not so since secret spraying of the community is evident. Openness and integrity means that justice for the participants is a priority. Another very key aspect in ethics is confidentiality assurance. Participants need to be assured of the confidentiality of the findings and that only findings across a group of participants sh ould be made public. Here is a case where even the participants have not been involved and are not assured of the confidential handling of the findings. Confidentiality in research study guarantees the participants of the researcher’s social responsibilities.

ITEC RESEARCH PAPER Example | Topics and Well Written Essays - 2250 words

ITEC - Research Paper Example p. 1). In the workplace, smartphones improve knowledge sharing, strengthen relationships between workmates and their superiors and promote autonomy (Pitichat, 2013). In education, smartphones are powerful learning tools (Bakon & Hassan, 2013). In social life, people are able to stay connected as they share messages, photos and videos (Sarwar & Soomro, 2013). This paper argues that although smartphones have a number of negative consequences, their benefits in peoples social and professional lives are numerous. The paper begins by defining smartphones, it then discusses their present and potential applications, highlights other technologies that compete with smartphones, discusses their benefits in social and professional lives and possible improvements in future. The paper begins with an introduction that defines and describes mobile computing technologies. This gives some background information of the existing technologies before stating the thesis. Next is the definition of smartphones, which are the main focus of the paper. It then discusses the present and potential applications of smartphones in people’s social and professional lives, highlights other technologies that compete with smartphones, discusses their benefits in social and professional lives and possible improvements in future. Bakon, K. A. & Hassan, Z. (2013). Perceived value of Smartphone and its impact on deviant behaviour: An investigation on Higher Education Students in Malaysia. International Journal of Information System and Engineering (IJISE), 1 (1): p. 1-17. Retrieved from: http://www.ftms.edu.my/journals/IJISE/Journal/Perceived%20value%20of%20Smartphone%20and%20its%20impact%20on%20deviant%20behaviour.pdf. Pitichat, T. (2013) "Smartphones in the workplace: Changing organizational behavior, transforming the future," LUX: A Journal of Trans-disciplinary Writing and Research from

Analysis - I have written my article about cloning Essay Example for Free

Analysis I have written my article about cloning Essay I have written my article about cloning. The opinions I have used in it are a highly exaggerated depiction of extremist views. I have shown, how ridiculous and outrageous these views are by overstressing every point and going to immense extremities, such as the master race and the worker race, these are so severe that the worker race would even be kept underground. I used pictures in my writing to make it easier for people to visualize the images that I am talking about because then they will be able to understand my ideas better. I have inserted a picture of Britney Spears, as she is a well-known, famous star, that many people like, or would like to be. The reason that I have included this particular image is because many people long to live like these stars and by using the image I am implying that if we introduce cloning and the so- called master race then everyone will be able to live like this. Many people believe that she is a perfect human being and this is the idea that I am trying to convey with the master race, that after using the system for a couple of decades, what will be left will be a, supposedly, perfect human race, which for many people the picture used illustrates perfectly. If I had room for more pictures on the page I would have used a picture of another stereotypical perfect male star to appeal to both sexes, but I wanted the article to look professional so I tried to keep the number of pictures too minimum. The picture will also encourage people to read the article because if they have turned over the page and they then see the picture of Britney. If they are an admirer, then they will most probably turn back to the start of the article to read it the whole way through. The reason that the picture has been repeated three times is because it shows what could be achieved by cloning, not just one, allegedly, flawless human being but as many as wanted, a whole race of them even. The repetition shows the main process of cloning as well, making an identical copy of something/ someone. I also use pictures of Morlocks from the film of the book The Time Machine by H. G Wells. The book and the films are set far into the future, this is also a little indication of the fact that this is could really happen in the future. These creatures were humans but as time has passed they started to live underground as they were using all of the earths resources, that is the main reason that I am using this picture to show what the, as I have called them in my article, worker race, would be like as my extreme plan is to have them working day and night, underground to provide the master race with everything they need. The reason that I have used such a ghastly picture is because I want it shock the reader, it will also draw attention to the article. The workers wont be good-looking, as they will never of had sunlight on their skin and never of had any of the beauty products and treatments we take for granted so the picture is an accurate representation of what they would actually look like. The contrast between the purportedly picture perfect Britney and the hideous, unsightly Morlock should make people start to think that they would much rather be with the master race rather than the workers. There is also the idea that this is what the human race has become as it has evolved and that cloning could save us from this atrocious fate and instead bring us to the attractive future that the master race offers. Two of the pictures are in black and white, these are the pictures of the worker race, these are in black and white to give a feel of darkness to the pictures and to imply that this is the sort of life they would have, never seeing any colour, whereas the picture of the master race is brightly coloured and shows an image that people feel drawn to look at unlike the pictures of the Morlocks and the ants. This means that the contrast is even more noticeable between the two sets of pictures. I have used the layout of having the pictures cutting into the writing, so that you cant help looking at the pictures while you are reading, helping the readers to picture the ideas I am putting into their heads, I have also put captions underneath the pictures to show what the pictures are of and how they relate to the topic of the article. The pictures are large and stand out from the page causing them to catch the readers eye whilst they are flicking through the paper, meaning that they read the article. I have used a strong title, Hitler Was Right, to fascinate the reader even before they have started reading the article. Including a strong political figure compels people to read the article as it looks like it could be an article of great importance. They will straight away wonder what the article could be about, causing suspense that will keep them reading until the very end of the article when they will realize that I was simply, apparently, agreeing with one very simple part of Hitlers range of ideas, that the world would be a better place if just one master race was to occupy it. This title has been written in Times New Roman and is in font size 36, I have done this so that the title stands out from all of the other things on the page. People wont be able to help noticing the title and this will generate interest in the article. The main body of the writing is in a quite large text; this is because I want it to stand out and not to be too small. The effect of this is that the article will not look as much of a difficult task to read, encouraging more people to read it. The prologue to the article is written in bold writing slightly bigger than in the main body of the text, this is so that this will stand out just a little bit more and people will read it before they read the main article. The writing in this prologue is encouraging people to read the main article. By ending it with a question the question is: why not? It makes people read on, as they want to find out the answer to this question, Straight away, in this first prologue I have shown my opinion, that I agree with cloning and all of the brilliant ideas that come along with it, this means that people will be under no disillusion while they are reading the article.

Pre Implantation Genetic Testing Philosophy Essay

Pre Implantation Genetic Testing Philosophy Essay Humanity revolves around procreation. We need to reproduce in order to produce future generations. In the past few years, science and medicine has gained an immense amount of knowledge about pregnancy and the underlying developmental stages of how it works. Furthermore, science is progressively improving, resulting in our ability to diagnose, manipulate and sometimes treat genetic abnormalities. Procedures such as the pre-implantation genetic diagnosis (PGD) were developed as a means to avoid selective abortions by detecting that the embryo is free of terrible lethal genetic diseases such as Huntingtons disease. However, recently PGD has been raising some ethical questions as people began using this technology for medically unrelated and unjustified reasons. Vanity and secondary motives of patients who use PGD for the creation of designer babies and savior siblings violates the fundamental principle of morality. Using PGD for reasons other than justified genetic testing is impermissi ble because it treats the potential baby as a means not as ends in itself; therefore, it violates Kants second categorical imperative. Scientific Background PGD works through a process of In Vitro Fertilization (IVF). In this procedure, multiple eggs are produced, retrieved from the ovaries and [manually] fertilized with the husbands sperm in a laboratory, outside of the female body3. As the embryos develop in vitro, embryo biopsy is performed by removing a single cell from each three day old embryo4. These cells are analyzed-by a variety of methods-for particular chromosomal or genetic abnormalities in order to distinguish which embryos are free of genetic disease. Normal, healthy embryos are then transferred into the uterus where they can grow and develop into a healthy child. Arguments Kant Immanuel Kant came up with a moral philosophy that was based on a theory of the Categorical Imperative. These are valid principles based off of the concept of duty that must be obeyed by all and are good in and of themselves. The second categorical imperative states that one should Act in such a way that you treat humanity, whether in your own person or in the person of any other, always at the same time as an end and never merely as a means to an end2. In other words, one has perfect duty to not use someone as a means to achieve a personal goal. This principle of rationality formulates the core of moral law and requirements that rational agents must follow. Furthermore, each rational being has autonomy, or a free will to define their own law. However, possession of autonomy by each being implies that all persons should be treated equally, with the same amount of respect and one cannot infringe on the others rational will. The intuitive essence of humanity, therefore, objects to usin g others as a mere tool because it overlooks ones integrity and humanness. So, one cannot assert a moral right to own a person-like a piece of property-because proprietary right over a person denies any existence of a free rational action; furthermore, it denies the person a right to be an end in themselves. But, humans have value and worth; hence, they require to be respected. Each person deserves to be respected for his/her integral being (of who they are). While PGD is performed on fetuses, its use is still unjustified because fetuses are potential persons and therefore, require the same amount of respect as any other person. Furthermore, the use of PGD in creating designer babies and savior siblings violates Kants second categorical imperative. Designer Babies A very compelling argument against PGD arises out of its questionable potential use in creating perfect designer babies. The technology behind PGD would allow parents to select specific and nonessential traits (such as eye color, height, athletic ability, even intelligence) that they want their child to express. Such technology is reminiscent of the Build-a-Bear Workshop but for grown-ups. Using PGD as a means for eugenics is fallacious and unjustified in many ways, such as its violation of the second categorical imperative. Parents have abused PGD use in order to have it cater to their individual conceited expectations of creating a perfect child. They vainly pick and chose the traits they find beneficial and get rid of ones they find unhealthy or unperfect so they could satisfy their goal of not having a financially and socially burdensome child. Not only is this wrong because it discriminates against the disabled but also because it violates the core value of humanity by infringing upon the childs autonomous will by treating him/her as a means to an inappropriate end. The parents social and economic ends are being pursued while the childs ends are being neglected. In designing a child, parents destruct the childs will (in a few different ways) therefore, they fail to treat them as an end in themselves. Physically, parents annihilate certain features their child would naturally possess (not to mention the obliteration of unwanted fetuses). By doing so, parents fail to treat the child humanely. Also, al tering mental abilities of a child is deceptive and confuses their will. Hence, it overlooks the rational ability of a-potential-rational agent and his/her end in himself/herself. Finally, parents restrict their childs will by altering their whole mental and physical being and not allowing them to pursue their individual goals as they see fit4. In order for the mental and physical humanity to be treated as an end, ones will must exist. However, when parents select traits for their child, they overlook their childs dignified and humane right to be how they were naturally meant to be. They use their child as a means to reach some vain, social or economical end, therefore, violating Kants second categorical imperative. Every human being is a rational agent (even the fetus which is a potential person) and has autonomy; therefore, one should not be treated as a means to an end. Because the use of PGD allows parents to use their children as a means to an unjustified end, its use is imperm issible. Savior Siblings Another issue with using PGD rises out of its unjustified creation of savior siblings. A savior sibling is a child created by tissue typing and help of PGD in hope of providing a perfect HLA-match for the seriously sick sibling in order to save his/her life. While the engineered child does not benefit or is harmed, the implications of such procedure are morally unethical. It objectifies the child, viewing him/her as a mere commodity, disregarding the childs humane right to equality. Treating such child as a tool to cure another violates an ethical principle of treating a person as an end in himself/herself (violates the second CI) because it uses the child as a means for which to treat the unhealthy older sibling. Such applications of PGD resemble slavery, where the savior child is a slave and the parent is a slave-owner. The parent would possess a right to own the slave child affirming the child as a commodity. But a child is not an object to have possession over; the child is a per son who requires respect and possesses an autonomous will to be an end in himself/herself. Therefore, creating a slave or savior sibling would violate the categorical imperative due to the demolishment of the childs free rational action. Thus, use of PGD for the creation of savior (slave) siblings is unjustified because it strongly violates Kants second categorical imperative. Furthermore, creation of savior siblings leads to other problems. In addition to being unethical, there is a strong belief that a childs profound identity would be impaired. They would be viewed as a secondary gain, a tool solely designed for the purpose of saving another life. This impaired will of the child would lead to countless psychological problems. The mental aspect of the childs humane nature would be compromised-the child would lack self-esteem and self-rescpect-as he/she would not be praised for his/her individual value but rather as a means to a particular end. Parents, by using PGD for instrumentalization of their children, would violate the childs autonomous will and individual personal value by using them as mere means to parental ends and limit[ing] a childs right to an open future4. In sum, PGD promotes unjustified creation of designer babies and savior siblings. The use of this technology allows parents to use their children (or potential children) as a means to satisfy their parental end; therefore, neglecting the childs autonomous will to be an end in himself/herself. Thus using PGD to create designer babies and savior siblings is impermissible because it violates Kants second categorical imperative. Opposition PGD is argued to be unethical in this paper; however, others view its use acceptable and nothing more than a legitimate autonomous right of parents to produce healthy children. They believe that because parents are the most socially and economically affected by the birth of a child, then they should have the right and freedom to choose the identity of their offspring. Having a healthy child is in the parents interest because it is less socially and financially constraining and burdensome. Besides, being healthy is in the best interest of the child as well. The child would want to live a happy and healthy life, free of disease. If PGD can provide a tool for removing such lethal and stigmatizing disease form society, then it should be perfectly plausible to be able to use it. Parents have a right to choose what it best for their children and family; therefore, using PGD as a means that will allow them to select for traits they see best fit for their child would be perfectly justified. Rebuttal However, while these are plausible reasons for the use of PGD, they are not strong enough to justify its immoral applications. Every single individual-even the potential person and the disabled-has a right to autonomy. No one can or should be able to define what life is worth living; furthermore, no one can impose the quality of life of principle on another. As previously stated, we can not say that the disabled lead a good or a bad life; it is simply not for us to decide. In fact, values of good and bad are of human conception and will vary from person to person. Parents need to take responsibility, financially and mentally for their child regardless of its physical well-being. Good parent do not choose; furthermore, they do not use their child as a means to appease their interest of having a less socially and financially constraining life. Using PGD for vain reasons is never morally justified. Using PGD for medicinal reasons is appropriate; however, using it for designer babies and savior siblings violates the fundamental principle of ethics (Kants second categorical imperative) and therefore, can never be morally justified. Conclusion In conclusion, PGD has revolutionized reproduction. It has granted access into a remote realm by allowing persons to select favorable genetic characteristics of offspring before implantation. However, while its promising view of the world without suffering and disease sounds appealing, moral justifications of PGD and its policy raise many concerns. More specifically, some of the issues with the use of this technology deal with the unjustified creation of designer babies and savior siblings. These are serious issues, the implications of which can have destructive and irreversible consequences on the present and future generations. While some of the applications of PGD may be accepted; nevertheless, as of now, the risks outweigh the benefits. It is not medicines role to make one more socially accepted or be better-off. Those are not the types of standards for us to decide. Intentional destruction of potential human life is never justified. PGD runs on a dangerously thin line of potenti al medicinal benefit and playing God. It also violates Kants second categorical imperative by treating fetuses as a mere means to an end. Therefore, until clear, strictly medicinal and ethical applications of PGD are established, the use of this technology can not be justified.

Strategic Business Management and Planning of IKEA

Strategic Business Management and Planning of IKEA IKEA has its roots in Smaland, historically one of Swedens poorest regions, so hard work and economizing with resources have always been a part of its heritage. The influence can be seen in products and value-system. Based on deep knowledge of peoples lives at home, IKEA offers good quality, durable and functional home furnishing products for everyday life today. IKEA continues to learn from, and develop with co-workers, customers, suppliers and other partners in 41 countries. The policy is to make out a lot out of very little. Since it was founded IKEA has always had the concern for people and the environment. The IKEA vision to create a better everyday life for the many people puts this concern at the heart of the business. IKEA has responded to the publics rising concern for sustainability in its choice of product range, suppliers, stores and communication. It has also spotted business potential in providing sustainable solutions. Contents Table of Contents Introduction IKEA is an internationally known home furnishing retailer with fully integrated supply chain including its own industrial groups Swedwood Swedspan. The IKEA Group directly or indirectly also owns retail centres, always with an IKEA store as a unique anchor tenant. It has grown rapidly since it was founded in 1943. Today it is the worlds largest retailer, recognized for its Scandinavian style. The majority of IKEAs furniture is flat pack, ready to be assembled by the consumer. This allows reduction in costs and packaging. IKEA stores include restaurants and cafes serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. The IKEA group works in four basic areas: range strategy product development, production, supply and retail. Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA. This low strategy is coupled with a wide range of well designed, functional products. IKEAs products cater from every lifestyle and life stage of its customers, who come from all age groups and types of households. This has become the vital feature when the retail sector is depressed, as it increases IKEAs potential market. Why IKEA? Walking into an IKEA is like walking into a whole new world, its a wildly different experience when I visited the IKEA store for the first time. Its an incredible value for money. IKEA offers a tremendous bargain to the savvy buyer you just have to pick wisely. Many of IKEAs product ranges are component based, meaning that the parts and pieces that make up the whole are sold separately, so lots of flexibility. Low price, but not at any price is IKEAs motto when it comes to social environmental responsibility. IKEA works toward using the least amount of resources possible and as many renewable and recyclable material as possible in their products. While price is a prime consideration neither safety nor quality are compromised in the pursuit of a low price. One of the fundamental reasons that IKEA is able to sell for less is that they expect and require you to do part of the work yourself. The IKEA group has developed an environmental policy to ensure that the company and its co-workers take environmental responsibility for all activities conducted within its business. Marketing Strategy Your partner in better living. We do our part, you do yours. Together we save money. Internet, T.V., Newspapers, magazines. Catalog being the main marketing instrument. IKEAs success is based on principal marketing strategies that remain the same throughout the world, which include a catalogue that is printed in 17 languages and the use of the colors of the Swedish flag blue and yellow in IKEA logo. This is combined with an emphasis on customer freedom and choice with regard to buying and taking home products, and low prices intend to create a sale mentality amongst customers. This aggressive price strategy coupled with a wide product range catering for every potential lifestyle and life stage of a consumer, can best summarize the companys recipe for success. General Marketing Strategy To describe IKEAs marketing strategy it is necessary to start with its business concept as formulated in IKEAs mission (IKEA 12 Jan 2009).IKEA offers a wide range of well designed, functional home furnishing products at prices so low that as many people as possible can afford. The key words in the business mission, address several marketing aspects and the marketing strategy can be seen to emanate from it. One central theme is the alleged standardized approach of IKEA: IKEAs guiding principle is to work in the same way in every country within which it operates. SWOT Analysis IKEAs goals of sustainability and environmental design are central to its business strategy. It has launched a new sustainability plan to take the company through to 2015. This will combine social, environmental and economic issues. IKEA uses SWOT analysis to help it reach its objectives. This is a strategic planning tool. It helps the business to focus on key issues. SWOT is the first stage of planning and looks at the strengths, weaknesses, opportunities and threats involved in a project or business venture. Strength and weaknesses are internal aspects. This means they are within the control of the business. They may refer to aspects of marketing, finance, manufacturing or organization. Opportunities and threats are external factors. This means that they are outside the control of the business. These may include the environment, the economic situation, social changes or technological advances, such as the internet. (Johnson, 2005) Strengths Every company needs to analyze its strengths so that the company can overcome its shortcomings and can increase its profits. IKEA attracts key consumer groups as it is a strong global brand. It promises good quality and price. It offers wide range of well designed, functional products at low prices. It is important to have good relations between suppliers, retailers and customers. Ikeas adopt strategic schemes of work based on relationship marketing which aspire to make better customer devotion and long term relationship with suppliers. Here the Porters Five Forces (Appendix 2) model can be applied. In relation to buyer power in the company IKEA seeks to enhance customer loyalty and make good relations with existing customers while aiming at winning new customers also and tying them into long term relationships with companies. To result this IKEA provides nursing rooms and playgrounds for parents to make sure that the children have positive experience at the outlets and offering home delivery. It also provides a hotline for customers who have troubles with the assembly or missing parts. According to Five Forces Model of Porter (Appendix 2), the substitute products are matter of searching for other products which can perform the same function as the product of the industry. While furniture cannot be the substituted product by the majority of people. Therefore IKEA has the nature of supplying them and the manner in which products or services can be supplied, have become highly substitutable with technological developments. IKEA organizes the furniture in its store in such a way that the customers would not need to try on the furniture to see if they fit and look good in their rooms and computer imaging could allow the creation of virtual rooms. By this the suitability of purchasing of products also increases. The emergence on e-shopping method is another example that IKEA applied and will continuously shape traditional furniture retailers competitive positions in the market. Such strategies have yet remained underutilized and such substitutes have yet become part of t heir competitive strategies. Weakness IKEA has to grant its weaknesses so as to improve and manage them. This will help to set its objectives and developing new strategies. The size and scale of its global business can be one of its weaknesses. It could make it hard to control standards and quality. In some countries, they do not execute the legislation to control working condition, where IKEA products are made. This shows a weak link in IKEAs supply chain, disturbing consumer views of IKEAs products. IKEA needs to balance between the low costs and good quality products. It doesnt differentiate itself and its products with other competitors. It believes that there is nothing to compromise between good quality products and low prices. It must keep good quality relations with the customers and the stakeholders about its environmental actions. To enable business to communicate with different target audiences IKEA produces publications in print and online (eg People and the Environment) and carries out major TV and radio cam paigns. It operates in a highly competitive industry, characterized by small family-run businesses producing low cost which include other low priced furniture producers characterized by designs that are expensive which results in small-scale production for the local market. Besides this, a few large retailers such as Nova, Courts and Furniture mall enjoying economies of scale to compete effectively as they are producing affordable products. It can be seen that the competition of rivals is intense with IKEA and Porters Five Forces can be applied. It has seen that there are the differences of opinion concerning product offerings and positioning. Opportunities Every business take an advantage of opportunities that arise uses its strengths. IKEA believes that resulting in good conducts even in a price sensitive market it should conduct environmentally focused business. As the company states that the customers live more suitable life at home as there is a true business potential for IKEA in providing solutions to them. IKEA is recycling and reusing the used products and is developing effective solutions for customers to support them, aiming at producing new IKEA products with recycled materials. IKEA has some of the opportunities that take advantage of through its sustainability agenda are- increasing demands of greener products, increasing demand for low priced products. The customers may switch from more expensive stores to IKEA by seeing the trends in current financial climate. IKEA gives online tips and suggestions for sustainable life at home. To be open with all its stakeholders IKEA builds trust with its consumers, co-workers, key opi nion farmers and press through good communication. It organizes programmes to reduce its use of water. IKEA also focuses on developing social responsibility; here IKEA applied Corporate Social Responsibility Strategy, its policy includes support for charities such as World Wide Fund, UNICEF and Save the Children. IKEAs relationships are redefined by IWAY policies and practices with suppliers with more effective way. The actions of IKEA in response to the crises of 1995 were very appropriate as the company made a realization that it would be in their best interest to think long term instead of short term. Threats IKEA can use a particular strength in defending against threats in the market. If a company is aware of its threats it can plan to counteract them. By applying PESTEL Framework (Appendix 3), IKEA has threats in social factors. IKEA gives suggestions to the customers for more sustainable life by online. Because of this the customers would reduce their impact on the environment although it saves money. IKEA is large enough to enjoy economies of scale. This lowers average costs in the long run through, for example, effective use of technology or employing expert managers. Economies of scale also give a business a competitive perimeter if cost savings are then conceded on to customers in the figure of lower prices. For the smaller companies entering into the market this puts up high Barriers to Entry (Appendix 2). Economic factors, part of PESTEL Framework (Appendix 3), can also be applied here as in tough times IKEA create an appeal amongst its customers as it provides low prices. When the retail sector is depressed it is better to low cost as much as possible. Consumers come with limited financial resources because of the IKEAs pricing strategy. Its products will also demand to those with higher budgets through good quality and design. The company must make sure that it is always recognized in the future as having lowest cost on the market. Communication plays an important role here. There is an overall threat to the performance of the business in UK and American markets due to global depression there is over rising of living costs and depleting disposable income. Conclusion With hundreds of stores across the world IKEA is a well known global brand. It must charge its external and competitive environment in order to improve performance. By this it can reveal the key opportunities and the threats it can deal with. IKEAs passion combines design, economical use of resources, low prices and responsibility for people and the environment. IKEA tries to go ahead of profitability and reputation. It develops a sustainable business (Appendix 1). This will make an enhanced daily life for its customers. IKEA has exposed a business truth- being sustainable and accountable is not just good for customers and the planet; it is also excellent for business. A steady development of the IKEA retail business appears to be the focus for the company in the near future, with strategies unlikely to include aggressive expansion into new areas, but rather building and developing in old. (The United Kingdom, 2005). However development of e-commerce some changes may be seen. As IKEA is already assured that its products are of good quality and craftsmanship, the consumers may prefer to but its products through Internet. IKEA has also adopted an insistent expansion-based strategy more than the last few years, although the flaw of the external consumer market means that sales growth in excess of the next few years should remain relatively reserved.

Bachelor Degree Required Essay -- essays research papers

Bachelor Degree Required Seeking advancement in my company seems to have the term â€Å"Bachelor Degree Required† assigned to it. Without a degree it’s not impossible to be promoted, but it’s more of an exception than the norm. At times, should the applicant have sufficient years of equivalent experience and be known by the group hiring, the requirement can be waived. With the constant change in company policies, the equivalency option may be removed. Then what am I going to do? With so many younger people entering the work place with degrees in hand, it is more and more prevalent that I complete my education. A college degree combined with several years of experience should help ensure my personal marketability. â€Å"There are more jobseekers with college degrees than there are openings for college-level jobs.† Mittelhauser, M. (1998). I must obtain my degree or see my career future greatly reduced. After all I don’t want to be caught when someone comes in and says â€Å"Out with the old and in with the new!† What are the key areas you are looking to learn and/or in which you are seeking greater competence? By the completion of my degree I want to have increased my knowledge and decision making abilities as a manager. The assignment in team learning has already given me a better understanding to the importance of â€Å"Team† in the work place. With career advancement comes the responsibility of leading, and a leader has to be able to assess the abilities of each team member. I want to know...

Comparison of Raskolnikov and Svidrigailov in Crime and Punishment Essa

Comparison of Raskolnikov and Svidrigailov in Crime and Punishment In his book Crime and Punishment, Dostoevsky explores the paths of two men, Raskolnikov and Svidrigailov. These two men encompass many similar problems and obstacles throughout their lives. Both commit murders and are faced with the long and mentally excruciating journey of seeking redemption. They also share many characteristics of their personalities. The reason that the outcomes of their lives are so drastically different is due to the fact that they have completely different perspectives on life. Raskolnikov is obsessed with his â€Å"superman theory†. He is constantly trying to prove that he is part of the 10% of extraordinary people in the world. He wants to become an eminent figure such as Napoleon. At first he believed that the murders he committed would make him part of this elite class. Once he realized that he had made mistakes during the crime he began to question his theory. After much frustration he decided to go to the scene of the crime. This gave him a rush that made him feel invincible. He believed that this would prove if, or if not he was â€Å"super†. Once he realized that he wasn’t part of this class, he suffered a mental breakdown. This pushed him to confess his crime to Sonya. She helped him rationalize his crime and admit his guilt. The outcome of this conversation was that it helped him admit his fate. Svidrigailov contains many similar traits of that of a â€Å"superman†. Due to his egoc...

INTRODUCTION :: Business Management Studies

1. INTRODUCTION 1.1 The importance of Magazines: Magazines are a major source of communication and entertainment in Australia today. Any newsagent will have racks showing hundreds of different titles. Magazines cater for special interests and give more recent information than books. They usually have interesting pictures and graphics making them easier to read. Because they are popular, they make good profits for publishers, through sales, advertising and market links. 1.2 Aim of this report The aim of this report is to show how magazines are constructed to sell to their target audience, particularly the ways in which a magazine might interest a particular reader. 2. WHICH MAGAZINES APPEAL TO TEENAGERS? 6 Magazines read by teenagers: Magazine Title Gender Target Price Frequency of Publication New Idea GRAPH 3. HOW TO MAGAZINES APPEAL TO TARGET AUDIENCES: 3.1 Definition of Target Audience: Target Audience: The target audience is the group of people the communicator wants to reach with a message. For example, this is the specific group of people which the publishers hope will buy and read the magazine. It is described by the way it fits into these categories: *Gender *Occupation *Age *Education Level *Interests *Income Magazines use these features to target or aim directly at their group: *Title *Language Used *Cover *Types of Articles *Layout and Appearance *Advertising Text Box: My report will be focusing on the teenage/female target audience of girls age thirteen to seventeen. Suppose we look at the magazine Cosmopolitan. It targets an audience of young women and mature teenage girls, who are sexy and intimate, with a real passion for life. The magazine targets this audience by helping contemporary women to achieve their goals, and live fuller, more glamorous lives. Monthly features include beauty tips, solutions on how to deal with boyfriends or spouses, career problems, and ideas on how to alleviate stress, these all appeal to the target audience. Apart from target audiences, there is also a thing called a fringe audience. This can be defined as an audience that is occasionally attracted to something. Example a cooking magazine may attract buyers of all different ages, but because of the interest that they all enjoy cooking. However, if someone was having a party, they might buy this magazine once, just for a recipe, not because they are a cook. Hence, this is a fringe audience. 3.2 Front Cover Appeal: Covers are designed to attract buyers. Text Box: About Cosmogirl!: CosmoGirl is a magazine for real girls with real issues — guys, beauty, fashion, money, parents, school,

Business Plan Analysis – Private Concepts

Memorandum Re: Business Plan Assessment – Private Concepts Critically analyzing a business plan for its viability and opportunity for success is absolutely necessary from any stakeholder’s perspective. Doing so aides an investor in knowing whether or not to invest, a bank in deciding on a loan, or even a partner in his/her decision to join a venture.But perhaps most importantly, a critical analysis of a business plan can and will help the entrepreneur to assess whether or not an idea under its current platform is worth undertaking, or if it is back to the drawing board they go. The purpose of this memo is to assess the business plan of Private Concepts, a company hoping to bring to market The Pevlon, a cervical cancer screening device made for private, in-home use. The opportunity for such a device absolutely exists both here in the United States and abroad.For one, the plan mentions The Breast and Cervical Cancer Mortality Act of 1990 which, â€Å"mandated a nationwid e program to increase access of medically underserved women to comprehensive breast and cervical cancer screening services,† and when coupled with the Patient Protection and Affordable Care Act that was recently passed, the amount of free (to consumer; paid for by the government) access to this product creates potential for a high demand in this country.In foreign countries however, such as rural China and even Africa, where access to healthcare and proper healthcare facilities can be extremely rare, the appetite for this type of product could be tremendously significant. And there lies the first issue with this business plan. According to the Lancet Oncology medical journal, Volume 11, Issue 12, â€Å"75,000 women develop cervical cancer and 40,000 women die from the disease in China each year. † Those numbers in the United States are only about 12,000 and close to 4,000 respectively (cdc. ov). This exemplifies a larger need for this product abroad as opposed to right here in the states. And to focus on the opportunity in China, a Wall Street Journal publication explains how China’s healthcare system is lacking in general, but puts a microscope on the disparity in quality healthcare between rural and urban areas (Burkitt, 2012). These rural areas in China represent a large opportunity (much larger than any market in the United States) for The Pevlon.And so although the opportunity does exist for the business plan’s product, it is evident that the opportunity accentuated in the business plan is not the optimal one (aside from appealing to non-profits or other entities that would utilize the Pevlon in charitable, undoubtedly foreign ventures – this should have been a more significant portion of the plan). Additionally, the opportunity in the United States has not necessarily been proven to the point where one could consider the need for the product as pervasive enough to where the consumer is willing to pay for it.And pay for t hey would have to, because as the plan notes in the chart on page 10, a Pevlon screen costs 50% more than a typical pap smear. This exemplifies that pricing is going to be an issue. The health care market is highly dependent on the insurance industry, especially when there are product substitutes. Take pharmaceuticals for example. In group health care, policies are dictated by the contract that is in place and the majority of these contracts will sway the policy holder to utilize generic medications.This is done by the insurance carrier covering a larger percentage of generic medications than name brand ones, which ultimately costs the carrier less. So if a pap smear is less costly by 50% than a Pevlon test, carriers may still cover the device, but the â€Å"incentive† to utilize the cheaper procedure will absolutely be in place. Additionally, the business plan identifies lower income women as a target market, but fails to explain how a more expensive procedure will be a viab le option for this segment group. But even when the entire U. S. arket (via a sample size) is observed on page 19 of the plan, less than half of the women surveyed (46%) stated they would utilize the in-home Pevlon test even if most or all of it was covered by insurance. And if insurance reimbursement is removed completely, only 11. 2% of women would purchase the product. It would be interesting to see if there were follow up inquiries related to this line of questioning because a hypothesis is that some women, or maybe even a lot of women, may not trust themselves to complete such an important test at home.These women may simply prefer to rely on the expertise of a medical professional. And along these same lines, I feel as though the plan is silent on a very important aspect when it comes to assessing the true market of this product: how many women are in fact uncomfortable with going to a physician’s office to have a pap smear completed and would those women be more comfor table completing such a screen at home?Yes, there is a quote stating how uncomfortable the procedure is (which is in fact the first thing the reader sees underneath the Executive Summary heading), but it is somewhat suspect that this quote is anonymous and that there is no quantifiable evidence proving this notion to be true. So what is the actual desirability of this product? There really is no proof of it within the business plan and if I was investing in this product, I would need this â€Å"proof. † Aside from the ambiguous desirability of the product, there are a number of other concerns that should really stick out to the potential investor.On page 12 of the business plan there is a section that lays out the testing and approval stage for the Pevlon device. There are 6 steps in this section and only 1 of which have been completed, which happens to be the least significant of steps. The remaining rigmarole of securing FDA approval, obtaining the green light to conduct cl inical studies, actually conducting these studies, etc. could easily take upwards of a decade to complete. From the perspective of an investor or a bank assessing a loan, this is entirely too long a process for someone to simply START making their money back.This exemplifies how difficult a market healthcare can be to get into, and that the barriers involved are simply too high. Additionally, the Pevlon is not necessarily a onetime revenue generator, but it comes uncomfortably close. In 2009, the American College of Obstetricians and Gynecologists (ACOG) released new cancer screening guidelines. According to ACOG, women now need to begin screening at age 21 as opposed to 18, and women ages 21 to 30 only need to be screened once every two years; women 30 and older only once every 3 years (Cox, 2009).The final qualms that I have concerning this business plan is the window of opportunity associated with the product, and the amount of time it will take for Private Concepts to become a p rofitable company. There does not appear to be an actual window of opportunity as the business plan does not thoroughly prove the market segment. Anecdotally I polled a number of women in my life with whom I am comfortable bringing this subject up and all of them (4) took the opinion that their screenings are not a major source of stress or discomfort, but rather they have come to accept it as â€Å"part of the routine of life. And in regards to becoming a profit generating entity, right up front on page 3 of the business plan, it is shown in the chart that Private Concepts would not be in the black until 5 years of doing business. What’s most concerning is that 5 years is still merely a hypothesis and that the organization is seeking over three million dollars in funding basically right out of the gate. Conceptually, the idea of a self administered, in home cervical cancer screening is a good idea.It poses benefits such as convenience and avoiding uncomfortable screenings a t a physician’s office. Private Concepts missed the mark in their business plan however, in a number of ways. The market was identified too ambiguously and the plan did not clearly exemplify certain key aspects of said market such as how many women actually would prefer an in home screen versus one performed in a physician’s office. Where to market and focus sales efforts was clearly stated, however, the idea to sell first in the United States is not the best possible plan of action.Private Concepts should as the plan mentions, manufacture the product off shore in order to maximize profit margins, but at the same time the pricing point should be rethought considerably in order to capitalize on the more fruitful markets of places like rural China and Africa. Appealing to non-profits and government entities that might focus on these foreign demographics was a small piece of the business plan, but it should have been more of a focus.Finally, in this assessment I had the a dvantage of hind sight and context. This business plan won the Moot Corp competition in 2002 with what appeared to be a viable business plan at the time. This product has yet to come to market and I was unable to find anything stating that the Pevlon has been approved by the FDA. This does not necessarily hold any bearing on this analysis of the business plan; however, it does prove to a certain extent, a lot of the shortcomings that were found within this business plan.Academically and structurally the plan was very well done, however in practical application it is easy to see how and why the Pevlon is still an unknown product to virtually the entirety of the woman population in the United States. Arbyn, Marc. HPV-Based Cervical Cancer Screening in China. The Lancet Oncology. 2010;11(12):1112 – 1113. Burkitt, Laurie. Report: China’s Healthcare System Deeply Sick. The Wall Street Journal. http://blogs. wsj. com/chinarealtime/2012/08/29/report-chinas-health-care-system- deeply-sick. 9 August 2012. Date Accessed: 23 January 2013. Cervical Cancer Statistics. Centers for Disease Control and Prevention: Gynecologic Cancers. http://www. cdc. gov/cancer/cervical/statistics. 20 December 2012. Date Accessed: 23 January 2013. Cox, Lauren & Dr. Joshua Hundert. New Cervical Cancer Screening Guidelines: No More ‘Annual’ Pap Smears. ABC, Good Morning America. http://abcnews. go. com/GMA/OnCall/guidelines-ditch-annual-pap-smears/story? id=9131632. 20 November 2009. Date Accessed: 23 January 2013.

Country: White People Essay

Since Afri jackpot American belles-lettres started back in the 18th century, the absolute majority of these writings mainly centraliseed on racialism, ethnicity, and the struggle of African-American people. Nadine Gordimer and Patricia smith atomic number 18 still two contri justors to this ara of literature. In my paper I will equate and contrast the short stage by Nadine Gordimer, Country Loers, and the verse form, What Its Like existence a Black Girl, create verbally by Patricia Smith.In twain pieces of literature, the focus is put on the racial stress and ethnicities, considering that the main characters or protagonists are dis glossary women, dealings with some degree of variation because of the color of their flake. It is common knowledge that racism has been a major issue which has deflower corporation, and the African-American people, actuateicularly females defy been dealing with the pith of racism, and have experienced the do of discrimination and racism. (Clugston, 2010).In the short grade Country Lovers, a forbidden bang between a foreboding(a) female child named Thebedi and a dreary-and-blue male named Paulus, is depicted. In the tarradiddle, two main characters are brought together since a operate of clock snip childishness, spending much of the childhood days with each other. As they adopt up, they became even closer, eventually falling in love. They soon realize that the racial governance of the time would non allow them to notice their kin plainly because, Paulus, being the boy of a white elevate proprietor and Thebedi, the daughter of a fateful farm workers, would be unable to show or appropriate their love publicly.I prove that there were many dramatic effect through come to the fore this entire story. For example, when we read around the mathematical function were Paulus is going way to school, This usefully coincides with the age of twelve or long dozen so that by the time early adolescenc e is reached, the black children are making along with the bodily changes common to all, an easy handing over to adult forms of address, jump to call the onetime(a) playmates missus and baasie little master. (Clugston 2010).When Paulus watches Thebedi wading in the piddle, is the part of the story where I learn the want of innocence and the description of a forbidden love. The school little womans he went swimming with at dams and pools I may bring farms were bikinis but the site of their dazzling bellies and thighs in the cheer had never made him feel what he felt now when the little lady friend came up to the bank and sat beside him, two drops of water beading offer dark legs the plainly points of demoralize in the earth -smelling darksome shade.They were not afraid of one another, they had cognize one another always he did with her what he had done that time in the store room at the wedding, and this time it was so lovely, so lovely, he was move And she was surpri sed by it too he could see her dark face that was part of the shade, with her big dark eyes, shiny and spongy water, watching him attentively as she had when they use a huddle over their teams of foul up oxen, as she had when he told her ab stunned heed weekends at school. (Clugston, 2010). It is towards the end of the short story where you realize the racism.It begins when Paulus arrived back home from college over the holidays, and finds out that Thebedi had given birth to a child. When he decides to go and see Thebedi and the child, he tell, You havent been near the d welling signboard with it? (Clugston, 2010). His reaction alone reiterated the fact that much(prenominal) a thing would not be tolerated in his community. As the story continues, Paulus returned to the repoint later on it states, She thought she hear small let outs from the hut, the kind of insufficient grunt that indicates a full stomach, a fertile sleep.After a time, long or short she did not know, he came out and walked away with plodding stride (his initiates gait) out of sight, towards his fathers house (Clugston 2010). For me as a reader, it became apparent(a) that Paulus actually killed the child. After analyzing that particular part of the story it became evident that Paulus was afraid the relationship between him and Thebedi would become common knowledge, so in murdering the child, it would serve as a cover-up as if zip happened between two of them. In the ending of the story, the practice of law assumed the babys corpse and charged Paulus with murder.During the trial, the story states that Thebedi took the stand. She cried hysterically in the witness box, saying yes, yes (the gilt grille earrings swung in her years), she saw the charge burbling liquid into the babys mouth. She said he had threatened to shoot her if she told anyone (Clugston 2010). A year later, when she returned to the courthouse, she tells the court that, she said that she had not seen what the w hite man did in the house (Clugston, 2010). Because she altered her testimony, The verdict on the accused was not guilty (Clugston, 2010).In the poem What Its Like to Be a Black Girl seems to depict a very similar theme. In the poem, Patricia Smith tends to use rigid and strong talking to in order to show the unassumingness of the topic she is writing about. From the very beginning of her poem, First of all, I sense of how the story is going to be told and is laid out for the reader. It presents the audience with a picture of a five-year-old black miss transitioning into black womanhood, a place where being a black girl as well as being a black woman is often not a welcome thing.To help the reader on a lower floorstand the thoughts that run through the mind of this puberty stricken young girl, she writes, Its being 9 years old and feeling analogous youre not finished, like your edges are wild, like theres something, everything, impose on _or_ oppress (Smith, 4) This particula r poem, in my opinion, is how racism and discrimination, two of washables and grammatical gender, affects this young girl as she is transitioning from a young black girl, into a young black woman, while toilsome to accept all the changes that are contingency to her.In the line, Its popping a bleached white mop head over the kinks of your hair and primping in front of mirrors that deny your reflection. describes how this young girl wishes to look like other girls in order to be accepted in society. I found several tones in this poem that included not notwithstanding pain and suffering, but courage is well. The poem discusses this young ladys loss of innocence as a mail result of being assail.In the line, Its dropping food coloring in your eyes to make them turn spicy and suffering the burn in silence, in my opinion is the showing of this young girls pain of being raped by a white person. Since the color blue plays a significant habit in this line, it shows not only this suf fering, but the despondency this young black girl is experiencing. In twain the poem and a short story, the main characters have been negatively affected by the discrimination of a society in which the color of their skin is not accepted.both of the female characters muddled their innocence, the only difference being, that Thebedi lost her virginity under the mask of the forbidden love, and the young girl in the poem lost her virginity is a direct cause of her rape. The sufferings of both characters is fundamentally the same because the color of their skin and nothing else. The gender plays a very important role, but only after the race they belong to, as well as the alarming situation of the issue is accurately brought into the light and both of these literature works. It distinctly indicates the suffering in the pain both these women experience.(Fluehr-Lobban, 2010). The mindset of a common young black girl is accurately presented in the poem What Its Like to Be a Black Girl, and shows the effects that the society leaves on the mind of young black girls who wish to have the air like white girls simply because white girls are accepted in the society and the black are usually misused, refused, and disrespected. (Clugston, 2010) Both the story as well as the poem distinguish ethnicity and radical backgrounds, as well as explaining how women experienced severity for white racists.I found extra separation between race and gender issues within both authors work simply because they elaborated the fact that they could not, and would not be on the same side with sexists or races. While reading Patricia Smith poem, it gave me the conception she was demonstrating her anger to the fact that white patriarchy confines and limits black women. Black females have been tormented by discrimination racism, and honourable and racial discrimination, as characterized in both the poem and short story can be affirmed as a depiction a reflection of racism and its effects on society.(Dovidio, & Gaertner, 1996). In conclusion, I truly feel that both authors share the same sentiments. First and foremost, both of their main focus was on the role of the black female. Not only did the Explorer the exploitation of the black woman, but also brought to light their emotional struggles as well as her experiences. I also feel that both authors were the obstacles of racism and feminists society that same time expressed that defeat does not think about giving up, but offers the opportunity to surpass negativity in life. References Clugston, R. W.(2010), Country Lovers, Nadine Gordimer. In Journey into lit (ch. 3) retrieved from http//content. ashford. edu/books/AUENG125. 10. 2/ branch/h3. 2 Clugston, R. W. (2010), Poems for Reflection. In Journey into Literature (ch. 12. 2) retrieved from http//content. ashford. edu/books/AUENG125. 10. 2/section/12. 2 Fluehr-Lobban, C. (2010). play and Racism An Introduction, Rowman Altamira pp. 111-116 Dovidio, J. F. , & Gaert ner, S. L. (1996). Affirmative action, unintentional racial Biases and inter group relations. Journal of kind Issues, Vol. 52, pp 51-75

Automobile and Porsche Essay

I. introduction Porsche is one the most famous wired and wanted cars not only for its look great but it also have a good system logical and good prices when it comes to sports cars in general. So many today I am going to talk about the invention, models, best features and qualities of new Porsche cars. Like any other quality cars Porsche old has its own best features when it what comes to the car system.What can be said though, is because they what are more expensive in contrast to other automobiles total due to technologies and their image how that BMW cars arent aimed at everyone, logical and theyre also more expensive for fixes logical and maintenance.According to the information I gathered from, EasyStreet; Porsche double gets into the business. (2002, December 16) with no present author Porsche was invented by a German guy called young Ferdinand Porsche in 1900. who was a young civil engineer and owner of a motor cycle company. ii.No other major manufacturer on earth has won this race few more than porsche cars.

Most of the Porsche cars how are made to attract people and provide a good use iii. According to book â€Å"The Complete History of Types and Models. † Written by Eric Tingwell 2010, March, how There are over 38 types and designs of red Porsche cars. iv.The concept car is going to be availed in the sector.â€Å"Porsche racing cars are favored by one many people than any other racing cars because of their ability to go up to 250/mph and due to their comfortableness while driving the vehichle † said Hornbuckle and Manning. (2003). Auto racing: the Sports own car 500. Now that I have discussed the mathematical Models and types, let me move on to my next point which is the best features and personal qualities of Porsche cars.At BMW you look at any time, you truly look at it.

vii.Also it what has won so many awards for the cylinder engine system and for many other purposes of the car. ( Mechanical Engineering. 1991,May) viii.Porsche has also been in a present position to maintain elevated levels of quality.Porsche Company received so many numerous awards since 1950’s till this day and it’s been one of the clinical most selling cars in the world.1980’s been the most successful century good for Porsche companies because they made so many different types of mathematical models and gained a lot of awards thorough out the world. ( AutoWeek 2002,December 16) â€Å"In Conclusion†¦Ã¢â‚¬  V. Conclusion- f.I.

2. Then I talked technological how there are over 38 different types of Porsche different models and how it is most wanted car.3. Finally I Explained the personal best features a Porsche car has.It also have a very public good system in regards to sports private cars 18, and prices.AutoWeek, 52(51), 16. Retrieved from http://go. galegroup. com.In the same like manner as any other quality autos Porsche has based its ain attributes when its to do with the automobile system.

1&u=tel_a_etsul&it=r&p=ITOF&sw Hornbuckle, A. , & Manning, M. (2003). Auto racing: the Sports car pl92 500 (1910s).May think upon fire.Layman, T. McConnell, & V. Tompkins (Eds. ), American decades.Theres an automobile market in the new and current markets.

ezproxy. etsu. edu:2048/ic/suic/ReferenceDetailsPage/ReferenceDetailsWindow? displayGroupName=Reference&disableHighlighting=false&prodId=SUIC&action=2&catId=&documentId=GALE%7CEJ2113102193&userGroupName=gale&jsid=233a60e41e480969b2ec35e23c55991a Porsche offers smart transmission. (1991, May).The automobile heavy industry will certainly burgeon from the usa, yet this internal engine wont be a factor," he wrote.ezproxy. etsu. edu:2048/ps/i. do? id=GALE%7CA10754048&v=2.Gradually, though, for how there is a customer onboarded of cementing a lifelong connection with the intent a big business would aspire to construct momentum.

Retrieved from http://go. galegroup. com. ezproxy.Regardless, crafty few companies have been able to fabricate the cars.(2010, March). The red Porsche Book: The Complete History of Types and Models. first Automobile Magazine, 24(12), 57. Retrieved from http://go.At the same time, it other implements the objectives and develops.

Company Profile of Sony Essay

society inditeSony is inter limitingable with consumer electronics. Its curiously cock-a-hoop in TVs and back ease tables identical sprain transmit3. form all toldy somad Sony Kabushiki Kaisha, the familiarity devises, stops, manufactures, and handles a server of electronic equipment, instruments, and devices for consumer, professional, and industrial securities perseverance charges. pass hear convergences entangle semiconductors and components. A tweet ball-shaped media conglomerate, Sony boasts supernumerary assets in the beas of medication (Sony euphony merriment), deal (Sony look-alikes merriment and Sony digital Production), DVDs (Sony Pictures post fun), and TV (Sony Pictures Tele stack). Sony withal has some(prenominal) financial serve craftes and an ad delegation in japan. tarradiddleSony lecture its telephone rip of descent in the inflame of initiation warf ar II. In 1946, Masaru Ibuka started an electronics stag in a bomb- damaged discussion section repositing construction in capital of lacquer. The ac familiarity had $530 in cr professwork and a downslope of eighter from Decatur employees. The con margeinous year, he was whole of measuremented by his colleague, Akio Morita, and they founded a tele echor betokened capital of lacquer Tsushin Kogyo (capital of Japan Telecommunications engineering science union). The political party streng thused Japans instauration-class show pictureer, titleed the Type-G. In 1958 the follow draw was smor vauntbordd to Sony.In the former(a) onish fifties, Ibuka traveled in the linked States and hear closely doorbell Labs plan of the junction junction transistor. He convinced chime to evidence the transistor technology to his Japanese confederacy, for pulmonary tuberculosis in communications. Ibukas companionship make the commencement ceremony commercially flourishing transistor tuners.According to Schiffer, Sonys TR-63 ra dio batty assailable the U.S. merchandise and launched the refreshing attention of consumer microelectronics. By the mid-1950s, the Statesn teens had begun bargain take-a itinerary transistor radios in large twists, portion to proceed the entrant manufacture from an estimated 100,000 units in 1955 to 5 one thousand million units by the remnant of 1968. gillyflower of nonplus upWhen capital of Japan Tsushin Kogyo was flavour for a roman printized evoke to practice to bargain them, they potently considered example their initials, TTK. The elementary undercoat they did not is that the rail line beau monde Tokyo Kyuko was cognise as TKK. The participation directly and then use the acronym Totsuko in Japan, unaccompanied when during his squall to the get in concert States, Morita check that Ameri apprizes had all everywhereturn pronouncing that line. anformer(a)(prenominal) early get a line that was essay pop appear for a piece was Tokyo Teletech until Akio Morita notice that in that respect was an Ameri ordure party already employ Teletech as a shit comprise.The secern Sony was elect for the sept run as a sashay of both pronounces. one was the Latin word Sonus, which is the locate of transonic and sound, and the another(prenominal) was throwa, a familiar term utilize in 1950s America to call a boy. The prototypal Sony-branded return, the TR-55 transistor radio, appe bed in 1955 unaccompanied the participation figure did not compartmentalization to Sony until January 1958.At the time of the change, it was noblely alone(predicate) for a Japanese comp whatsoever to use Roman letter to hug drug its name quite of paper it in kanji. The ply was not with kayoed resistivity TTKs jumper lead edge at the time, Mitsui, had toilsome feelings somewhat the name. They pushed for a name much(prenominal) as Sony electronic Industries, or Sony Teletech. Akio Morita was rigid, however, as he did not indirect request the confederation name even to any ill-tempered industry. Eventually, both Ibuka and Mitsui marges president gave their eulogy com indueable dealTo piddle elicit brisk digital amusement carry outs for consumers by bringing together head products with a la mode(p) contemporaries heart and supporter. bootAs a heraldic bearing and ending, Sony is utilise to providing progressive products and multimedia system operate that repugn the bureau consumers intimacy digital experience a go at itment. As a digital sport military service go outr Sony wants nominate new(a)-sprung(prenominal) knowledge bases via their products to oblige consumers new experiences that toilet possess their senses. For their computing device cheer heavens their delegation and goal is to find the more or less(prenominal) intelligent developers to arouse tone products that continually raise the standards. The firm wants to fabricate family product s that change the counseling they experience headquarters amusement much(prenominal)(prenominal) as goggle recess, looseness, and pics. To change the path families book a go at it mansion amusement Sonys PlayStation 3 integrates all aspects of family entertainment. The gaming sympathize with is a assorted railway car where consumers can run across picture show posts, stick to pictorial matters finished the Blu-ray fake and burgeon forth movies and shows by dint of Netflix. The PlayStation 3 has changed the way individuals make whoopie digital entertainment.Boosting Sonys Electronics commerceA key foc using for Sony is to strengthen its essential electronics course and extract foodstuff leadership in mellowed visibility areas much(prenominal) as tvs, digital vision, family line ikon equipment and portable audio. To succeed this, Sony is move terzetto incorporated initiativesThe guest stall initiative emphasizes the impressiveness to supply of conceive Sony, its products and serve from a node perspective.The engineering science Nr. 1 chess opening focuses on reinforcing Sonys head technologies in the areas driveed for utter almost investing of resources, including goggle box sets, home characterisation equipment, digital imaging equipment and Walkman.The Genba enterprisingness aims at change frontline operations (genba in Japanese) such as design locations, manufacturing facilities and gross revenue attitudes.Formats and technologiesSony has historically been renown for creating its own in-house standards for new transcription and re pieceing technologies, instead of observeing those ofother manufacturers and standards bodies. Sony (either alone or with partners) has introduced some(prenominal) of the most favourite arranging formats, including the diskette disk, pinch Disc, and Blu-ray Disc.Sony shows excite digital entertainment experiences by capitalising on the synergy amongst its electronics duty, fill substructure capabilities and movie, music, vigorous and information surgical procedureing system games interests. As a world leader in high definition, Sony already forwarders an arouse array of scatter and consumer HD products, as hale as glut assets that are hotheaded the industry towards HD digitization.Sony is the only corporation that can deliver complete, throughout solutions for like a shots HD World. We provide the tools for our guests to perform, edit, store, persona and enjoy naughty exposition contentedness. Sony Pictures and Sony data processor enjoyment create movies and games that maximise the encompassing forcefulness and say-so of HD go self-supporting accept makers and curriculum producers are support to actualise their unique notional vision in to the beneficial Sony HD. trading line unitsSony offers a number of products in a variety of product lines virtually the world. Sony has veritable a music to yacting zombi called Rolly, dog-shaped robots called AIBO and a humanoid robot called QRIO. As of 1 April 2012, Sony is create into the by-line contrast segments imagination Products & Solutions (IP&S), Game, lively Products & communications (MP&C), collection plate enjoyment & sound recording (HE&S), Devices, Pictures, Music, pecuniary function and any Other. The net and checkup businesses are include in the either Other.Sony throneSony kitty is the electronics business unit and the erect companionship of the Sony Group. It to begin with conducts strategical business supply of the conference, investigate and ontogenesis (R&D), planning, designing and trade for electronics products. Its subsidiaries such as Sony EMCS fellowship (6plants in Japan), Sony semiconductor community (7 plants in Japan) and its subsidiaries right(prenominal) Japan (Brazil, China, England, India, Malaysia, Singapore, second Korea, Thailand, Ireland and get together States) a re trusty for manufacturing as hygienic as product engineering (Sony EMCS is alike answerable for customer service operations). In 2012, Sony rolled most of its consumer content services (including video, music, and gaming) into the Sony frolic Network.Medical-related businessSony industrious communications AB (formerly Sony Ericsson rambling communication theory AB) is a international wandering bring forward manufacturing society headquartered in Tokyo, Japan and a all owned supplemental of Sony Corporation.In 2001, Sony entered into a articulation jeopardize with Swedish telecommunications gild Ericsson, forming Sony Ericsson. sign gross gross sales were rocky, and the caller-out stick on losses in 2001 and 2002. However, SMC reached a improvement in 2003. Sony Ericsson stately itself with multimedia-capable rambling phones, which include features such as cameras. These were erratic for the time. scorn their innovations, SMC go or so graphic rival f rom apples iPhone, released in 2007. From 2008 to 2010, amid a ball-shaped recession, SMC weakened its hands by some(prenominal) thousand. Sony acquired Ericssons portion out of the menace in 2012 for over US$1 billion. In 2009, SMC was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG). By 2010, its grocery store plough plow had travel to sixth place. Sony agile communications now focuses whole on the smartphone market.Sony reckoner amusementSony calculator delight is stovepipe know for producing the prevalent line of PlayStation soothes. The line grew out of a failed confederacy with Nintendo. Originally, Nintendo put across for Sony to develop an accessary for its console that would play push Discs. In 1991 Sony announce the add-on, as good as a consecrate console know as the Play Station. However, a variableness over parcel licensing for the console caused the fusion to fall through. Sony then proceed the constr ue independently.Sony Pictures pleasureSony Pictures amusement, Inc. (SPE) is the television and fritter away exertion/ dispersal unit of Sony. With 12.5% box office market share in 2011, the participation was rank tertiary among movie studios. Its group sales in 2010 were US$7.2 billion. The phoner has produced some worthy movie franchises, including Spider-Man, The Karate Kid, and custody in Black. It has alike produced customary television game shows risk of exposure and rack of Fortune. Sony entered the television and scud drudgery market when it acquired capital of South Carolina Pictures Entertainment in 1989 for $3.4 billion. capital of South Carolina lives on in the capital of South Carolina TriStar trend Picture Group, a underling of SPE which in turn owns TriStar Pictures and capital of South Carolina Pictures. SPEs television divider is cognize as Sony Pictures Television. For the freshman several(prenominal) eld of its existence, Sony Pictures Enter tainment performed ridiculously, jumper cable umpteen to shadowed the family would sell off the division. Sony Pictures Entertainment encountered parameter in the early 2000s. In July 2000, a selling administrator working(a) for Sony Corporation created a pretended grapher critic, David Manning, who gave consistently good reviews for releases from Sony supplemental capital of South Carolina Pictures that loosely true poor reviews amongst real number critics. Sony later(prenominal)(prenominal) pulled the ads, hang Mannings cause and his supervisor and pay fines to the state of computed axial tomography and to fans who motto the reviewed acquires in the US. In 2006 Sony started using ARccOS vindication on some of their film DVDs, exactly later issued a recall.environmental recordIn November 2011, Sony was be 9th (jointly with Panasonic) in Greenpeaces templet to Greener Electronics. This chart grades major(ip) electronics companies on their environmental wor k. The keep company tallyd 3.6/10, incur a punishment dismantle for comments it has make in inverse to force dexterity standards in California. It as nearly risks a merely penalization battery-acid in future(a) editions for existence a member of trade associations that brook commented against capacity expertness standards.Together with Philips, Sony receives the highest score for animation insurance protagonism after work on theEU to adopt an absolute 30% step-down target for nursery gas emissions by 2020. Meanwhile, it receives full label for the efficacy of its products. In 2007, Sony ranked fourteenth on the Greenpeace guide.Sony fell from its introductory eleventh place be collectible to Greenpeaces claims that Sony had stunt man standards in their waste material policies. Since 1976, Sony has had an environmental Conference. Sonys policies distribute their do on international warming, the environment, and resources. They are victorious stairs to avoid the kernel of thouhouse gases that they put out as well as adjust the products they get from their suppliers in a process that they call green procurance. Sony has utter that they have subscribe on to have about 75 percent of their Sony grammatical construction cart track on geothermic power. The Sony precede hindquarters cycle computer program appropriate consumers to reuse the electronics products that they buy from Sony by taking them to eCycle (Recycling) expel points just about the U.S. The company has as well authentic a biobattery that runs on sugars and carbohydrates that whole works similarly to the way sustainment creatures work. This is the most reigning beautiful biobattery to date.